Website redesign & Webflow build
Prepared for ScaleVista
Cover note
Hi ScaleVista team — I reviewed your brief for a six-week website redesign and Webflow build on an approximate €8,000 budget. This proposal gives a focused scope and fixed-price plan to deliver a production-ready site that clarifies your product value and accelerates lead generation within six weeks.
Client goals
- Increase qualified lead conversion by clarifying product positioning and key value propositions
- Shorten time-to-trial by simplifying the user journey and primary CTAs
- Deliver a fully built, CMS-enabled Webflow site that is production-ready and easy to update
- Improve mobile performance and load speed to support sales outreach and demo flows
Scope of work
Discovery & content strategy
One 2-hour kickoff workshop, competitive review, sitemap and prioritized content outline for up to 8 unique page types.
UX and visual design
High-fidelity designs for the homepage, product page, pricing page and a resources template (4 templates) with desktop and mobile layouts and a clickable prototype.
Webflow development & CMS
Build of up to 8 pages and 3 CMS collections, responsive implementation, interactions, and integration of main form to your CRM or Zapier.
QA, performance and analytics
Cross-browser and device testing, performance optimizations to target under 3s load, accessibility spot-checks and Google Analytics / tag setup.
Handoff, training and post-launch support
Documentation, one 60-minute training session and 7 days of post-launch support for bug fixes and minor updates.
Timeline
Discovery & kickoff
Week 1Align on goals, content priorities and approve sitemap and page list.
Design
Week 2-3Deliver and iterate high-fidelity templates and prototype for approval.
Build
Week 4-5Implement designs in Webflow, create CMS collections and set up integrations.
QA, launch & training
Week 6Complete testing, performance tuning, analytics setup, launch and client training.
Investment
| Item | Why | Amount |
|---|---|---|
| Discovery & content strategyFocused research and a prioritized content plan to ensure design and build address conversion goals. | Focused research and a prioritized content plan to ensure design and build address conversion goals. | €1,000 |
| UX & visual design (4 templates + prototype)High-fidelity design and a clickable prototype to validate structure and messaging before development. | High-fidelity design and a clickable prototype to validate structure and messaging before development. | €2,000 |
| Webflow development & CMS (up to 8 pages)Responsive Webflow build, CMS setup and integrations to deliver a production-ready site. | Responsive Webflow build, CMS setup and integrations to deliver a production-ready site. | €3,600 |
| QA, performance & analyticsComprehensive testing, performance tuning and analytics configuration to ensure a reliable launch. | Comprehensive testing, performance tuning and analytics configuration to ensure a reliable launch. | €800 |
| Handoff, training & 7-day supportDocumentation, client training and short-term post-launch support to transfer ownership smoothly. | Documentation, client training and short-term post-launch support to transfer ownership smoothly. | €600 |
| Total | €8,000 | |
€3,200 deposit on signature (40%)
40% deposit due on agreement, balance due on launch; proposal valid for 30 days.
Next steps
- 1Confirm acceptance by replying to this email or signing the attached agreement
- 2Schedule the kickoff workshop (we’ll propose 2 options for Week 1)
- 3Provide existing site access, analytics and brand assets before the kickoff